To help you understand how knowledgeable your customers are, here's a compendium of the latest tools they regularly employ. It's just is a representative sampling, but it will give you insight into the breadth of resources the New Experts have at their fingertips.

>> QR Codes

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation
Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.


QR Codes are currently the most popular type of two dimensional codes. Moreover, most current mobile phones can read this code with their camera.
Find a QR Code Reader for your smart phone

>> Real-Time Price Comparison

Price comparison applications allow you to use your phone’s camera to scan barcodes to find the best prices for online and local items.
ShopSavvy Download Android App
RedLaser Download iphone App
iBarcode Download iphone App

>> Ad Retargeting Companies

"Ad retargeting helps companies advertise to website visitors who leave without a conversion -- about 98% of all web traffic. This is done by displaying ads to the prospect as they surf the internet via various ad networks that the agency buys media from on behalf of their customer. Most likely a company has spent marketing dollars to get a customer to their site in the first place, so the term Retargeting is derived from the concept of marketing to them again, however in a different manner.” (from Wikipedia)
Here are three well-established retargeting companies:
www.criteo.com
www.fetchback.com
www.retargeter.com